Background

Corporate reputation management

What are the Sentometrics news-driven reputation insights?

We support the monitoring of reputational risks and opportunities through integrated profile pages that consolidate multiple reputation dimensions using news data and company-reported information.

The approach can be applied across an organization's network of counterparties and partners, surfacing reputational risks before they escalate and reputational opportunities worth acting on.

This is business ecosystem monitoring: media monitoring across your counterparties, partners and suppliers, so reputational risk anywhere in your ecosystem is visible before it becomes your problem.

Early Identification of Reputational Risks

Protect Trust & Brand Integrity

Avoid reputational damage caused by hidden ties to unethical or high-risk entities.

Comprehensive

See how reputation comes together across news coverage, company financials and the wider network, in one consolidated view.

Media Score

The Media Score turns news coverage into one insightful, comparable score across companies, so you can benchmark reputation across your whole business ecosystem.

"It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, you will do things differently."

Warren Buffett
What outputs are provided?

We provide a dedicated reputation intelligence dashboard for every company in Belgium, bringing together all relevant information needed to assess and monitor corporate reputation. Users receive timely notifications when reputational risk increases or when specific controversies need follow-up.

The dashboard delivers only the most relevant news and insights in a structured, actionable format, helping you stay informed without information overload. Instead of scanning endless news feeds, you can focus on what truly matters.

At the center sits the Media Score: one comparable, insightful score across companies, the backbone of business ecosystem monitoring across your counterparties and partners.

A Daily Media Score for Every Company

Why a single score? We aggregate thousands of media sources into one number that tells you, at a glance, whether the news is promoting or detracting from a company's reputation. It turns an unreadable flood of articles into a comparable signal you can track over time, benchmark across companies and act on with confidence.

Each company receives a 0–10 Media Score, updated daily, with a neutral anchor of 7 and negative news weighted twice as heavily as positive news. Five bands, from Strong to Very Weak, make it immediately clear whether media coverage promotes or detracts from a reputation, in total and per theme.

The methodology is published and transparent. Filter the news articles, and with them the Media Score, by the themes available on the dashboard: Environmental, Social, Governance, Financial health and Compliance.

Media Score
7.6Strong
Strong> 7.3
Neutral6.7 – 7.3
Pressured5 – 6.7
Weak4 – 5
Very weak< 4

Mapping Companies by Financials and Media Score

The BIM Matrix (Business Information and Media), developed in collaboration with Trends Business Information, is a new framework for classifying companies by combining two complementary perspectives: financial strength and media momentum.

It maps a company's Stability Score, based on financial statements, solvency and cash flow, against its Media Score, which is updated daily and captures where a company appears to be heading based on media signals.

Together, these dimensions provide a richer classification tool for both business development and risk assessment: financial data shows where a company stands today, while the Media Score helps signal where it may be going next.

The framework works alongside any data provider you already use, pairing the Media Score with your existing financial data or financial scores.

High (positive)Media ScoreLow (negative)

SPARKS

Weak stability and high media reputation

  • Financially under pressure
  • Positive media buzz
  • Potential turnaround
Insight: Opportunity with higher risk. Assess potential and track closely.

LEADERS

Strong stability and high media reputation

  • Robust performance
  • Positive media coverage
  • Trusted and visible
Insight: Lower risk, higher confidence. Ideal for strategic partnerships.

STRUGGLERS

Weak stability and low media reputation

  • Financially vulnerable
  • Negative media sentiment
  • High risk exposure
Insight: High risk combinations. Limit exposure and tighten monitoring.

FLAGS

Strong stability and low media reputation

  • Solid fundamentals
  • Negative media coverage
  • Under the radar
Insight: Well-positioned but less visible. Monitor for emerging risks or opportunities.
Low (negative)Stability ScoreHigh (positive)

Evolution of Media Sentiment over Time

Identify positive and negative events with a time-series view of media sentiment, revealing how your organization and partner ecosystem are perceived, and how sentiment evolves in response to events.

You can also consult the full history of relevant news articles behind every movement in the score, so you never see a number without its context. That complete media history is what turns a single data point into the full picture of how a reputation was built or eroded.

Thematic Analysis of News Coverage

Easily filter news coverage by the themes most relevant to you, including Financial Health, Compliance, and ESG. Each article is automatically analyzed, categorized, and scored for relevance, ensuring only the most pertinent coverage is shown.

Clear titles and concise snippets provide immediate context and deeper insight into the developments shaping reputational risk.

Filtering on the themes relevant to your needs also adjusts the Media Score, so the score reflects exactly the dimensions you care about.

Sparks & Flags in Your Watchlist

Millions of companies. Which ones should you look at first? With the Media Score you screen at scale.

In your watchlist you rank companies by average Media Score or by change in Media Score to identify momentum, and the Top 15 highest and lowest scores surface instantly: the reputational leaders and strugglers in your portfolio.

In seconds you move from a very large universe to a clear priority list: which companies are under the strongest media reputation pressure, which cases deserve attention first, which risks may be emerging in your network, and which companies are gaining or losing media momentum. This is not just media monitoring. It is screening at scale.

Media Events

Media Events give you a live, structured feed of validated events involving your counterparties, including fraud, cyber incidents, financial penalties, fire incidents, workplace incidents and financial distress signals.

Each Media Event is validated by a Sentometrics analyst and structured with key details, source articles and status indicators to support rapid assessment and action. Positive developments, such as funding events that strengthen a company's financial position, are also captured to provide a balanced, complete view.

Cyber incident
Fraud
Financial penalty
Fire
Workplace incident
Funding

Curated Controversy Cases

For complex reputational events, independent experts verify the information and provide in-depth analysis. Each case is assessed against the UN Global Compact principles at risk, includes a structured case description and a timeline of relevant media articles.

The expert actively seeks the company’s response if not publicly available and assigns clear severity and status indicators to support confident decision-making.

Want full access to the Sentometrics Dashboard?
Request a free trial now!

Request a Free Account